It’s natural to focus on the risks of launching and leading. It’s human, and fitting, to feel fear about what could go wrong when you step out to live and work the way you really want to.

There’s another risk that’s not as easy to feel. It’s the risk of coming to the end of your life having used just a fraction of your potential. That would be nothing short of tragic.

In the last month I’ve had many coaching conversations with clients and potential clients. I am truly grateful these fantastic human beings are walking this earth and applying their talents to doing work that matters.

And all of them have buckets of potential they haven’t tapped yet. As they are stepping up and making changes that stretch them and require them to draw on that potential, they feel the fear and the weight of doing bigger things.

They’re doing bigger things anyway, and that is nothing short of thrilling.