September 27th, 2012 — 5:30am
A few things I’ve learned or been reminded of lately:
Intentionally digging into the details is one way to get new insight when you’re drawing a blank on a tough problem. Studying an individual case can lead to breakthroughs in understanding.
An experiment with measurable results is a great way to bring closure to theoretical debate about what works better.
It’s easy and useless for marketers to say what they want their customers to do. It’s hard and valuable for marketers to grasp what their customers want them to do.
Giving attention to what customers are promoting might be a better way to get their attention than asking them to pay attention to what you are promoting.
September 10th, 2012 — 6:00am
What, really, do our customers come to us to get?
Why, really, do they come to us instead of our competitors to get it?
How do we tell a true and compelling story about that to potential customers?
August 8th, 2012 — 5:00am
“I was wrong.”
When we get down to the simple truth it takes lots of courage, and few words, to say it.
When we tell the simple truth, especially to ourselves, we spring toward change.
July 26th, 2012 — 5:00am
I’m looking for one incredible person to head marketing and sales at my company. He or she will work closely with me at our branch office in Champaign, Illinois to plan and implement the marketing activities that will keep ATS soaring.
If you or someone you know gets what marketing in the Internet age is all about, and has a track record of exceptional results, send them here to pre-interview online.
This is a rare chance to get in on the 2nd floor of something big. Join me
Update: This senior marketing role appears to be filled. Thanks for helping to spread the word. I’m still hiring. We’re looking for a marketing coordinator to help round out our marketing department. Click here to pre-interview online.
July 23rd, 2012 — 8:10am
I’m a driven person. I focus intensely on topping the next big mountain. Climbing is fraught with fears, stresses, and fatigue. Sometimes I think sitting in a clearing and not scaling anything at all would be really nice. At the same time, I’m learning that taking on big challenges is part of what makes me love life.
Sometimes I come over a ridge and realize I’ve checked all the mountains off my list. Big projects are complete, big goals are achieved. After catching my breath, I freak because I don’t know what big challenge to take on next. I’ve been to many of these uncomfortable clearings before, yet I always seem to pace and fret a while before I realize, “oh yeah, this is one those clearing situations”.
Once I stop pacing and start exploring I find multiple new paths. This turns the clearing into a crossroads between exciting alternatives. I pick one and I’m off to another challenging mountain.
There are a lot of mountains out there. If you miss having one in your sights, maybe it’s time to explore.