Seth Godin is a leading voice on marketing, especially marketing as it is changing due to major Internet-driven changes in our world. He also likes to talk about making a maximum personal impact, a topic I care a lot about. Reading his stuff keeps me inspired to start things, live with courage, and make a difference.

If you are involved in selling, promoting, influencing, or communicating anything, you must subscribe to his blog. His post today preparing for the breakthough/calamity is absolutely right about how success and failure normally happen.

Here are the books Seth has published. I think “Permission Marketing” is the most important.

Enjoy.